5 Ways to Look for Potential Foreign Customers

I presume the reason you clicked on this article is that you are planning on expanding your business, or you have expanded your business but you want to build a big customer base.

Maybe you are overwhelmed by the national competition and you’re planning to diversify your business to increase revenue outside your country.

One of the main reasons why now is the right time to invest in international markets is because many investors are buying huge stocks in foreign markets.

Before you consider expanding a business internationally here are some ways that are going to help you look for potential foreign customers.

1.  Research

The starting point for any venture is always doing research. Why you reading this article is also a form of research.

Doing international market research is not just any type of research. Let me help you break down the key research points;

●     Market research

Market research will cover the general performance of International businesses under the same name as yours.

Look at the global market indices and the expected predictions.

●     Customer research

Compare how businesses perform in terms of the customer base and what it takes to maintain them.

●     Business regulations research

Conduct your research on how international businesses operate and the regulations that govern their operations.

●     Risks

The one thing that scares a lot of investors from investing in foreign markets is international market risks.

These include; foreign exchange, credit risk, shipping risks, and others.

However, let this not deter you from investing in the international market because there are ways to prevent such risks.

To get professional guidance on how you can operate your business is there are international business management services willing to help you with that.

Read some of the reviews from Luminablog.co.uk to find the best services at an affordable price.

2.  Raise Brand awareness through digital marketing

To find more foreign customers you have to work on your brand awareness.

The best part about this is that you don’t have to travel across the globe to inform people about your products.

This task has been taken over by digital marketing services that can help you grow your consumer base using different marketing strategies.

3.  Networking

The next thing to grow your foreign customer base is networking. Networking usually means making connections with potential customers.

With networking, you can either be looking for actual customers or businesses that will help you find the right customers.

There are some key steps to networking;

  • Attending the right trade shows and conferences

There are so many international conferences held only around.

Identifying the type of conferences and venues that best suit the type of business you do will bring you closer to finding the right network.

Do not go about signing up for just any business meetings take your time to find the right one.

  • Listen, communicate and stand out

To make people notice you and take an interest in what you have to say will mean being active in terms of communicating and asking questions.

  • Develop relationships

Develop relationships with people who show interest in your pitches or businesses that interest you.

  • Follow up on potential leads

Great business relationships cannot just be created by sitting and waiting, you have to take the action of reaching out.

4.  Partnerships

“Alone we can do so little, together we can do so much”

The next step to finding foreign customers is to partner up with people or businesses with the same goal.

You can also get into partnerships with businesses that have already built their customer base but are looking for some sort of capital or ways to expand their business through partnerships.

The question is, how can do you find partners? Well, the first one I have mentioned, attending conferences.  

Find business associations, make use of the services of trade commissioners in the UK, Talk to non-governmental organizations, and business brokers.

Even with potential partners, don’t just go for it, always conduct your research into how their businesses are performing so you don’t end up making the wrong choice.

5.  Start with the neighboring countries

Finally, you can only know how it feels like to venture into the international market by starting with a few neighbouring countries.

The best part about investing in neighboring countries is that regional associations make it easier in terms of taxation and many exportation charges.


It is only fair to conclude that digital marketing has made it easier to find foreign customers. It has reduced the cost of marketing and the return on investment is very high.